The innovation market linked to Green Transition policies in the public market allows Green Tech-labeled companies to avoid the hassles of competitive bidding, and enables up to 80% subsidies for urban development projects by local authorities wishing to de-silting, revegetating and upgrading the water cycle within their city.

That said, as ou Green Fund pointed out (2 billion euros in credits to finance local authorities’ green projects), local authorities are coming up against hierarchical processes that are far too slow, and deleterious generational human behaviors on the part of local elected representatives and civil servants in a wait-and-see posture. These “talent-killer” attitudes are holding back the progress of France’s green economy and the long-term viability of the companies involved.

Fortunately, and in contrast to their constituents, the majority of mayors remain accessible, willing to listen, available and quick to convey their town’s ecologogical projects to their teams, to whom they often have to demand rapid progress. A serious lack of internal management with teams who are largely untrained in the issues they deal with (technical, legal…) which, as a private company, means that we have to take on the management of public teams in spite of ourselves, by providing very regular local follow-up, so that projects are signed quickly and progress properly within a professional eco-system disconnected from private market companies 

Managerial and hierarchical barriers resulting in sales cycles ranging from 6 months to 3 years (contracted and not deployed).